![\"\"](\"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/wp-content\/uploads\/2026\/05\/3.-VIKA-Executives-with-KOLs-1024x683.jpg\")
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VIKA, a new premium women\u2019s activewear brand, officially launches in the Philippines with \u201cVIKA Her Game,\u201d a women-led pickleball invitational held at Athlete Central PH, OAX Complex in Cainta, Rizal.<\/span><\/p>\n The launch marks VIKA\u2019s entry into the local market with a clear proposition: to redefine women\u2019s sportswear through performance innovation, refined design, and a deep understanding of how women move cross sport, training, and everyday life.<\/span><\/p>\n \u201cOur mission is simple: to create activewear that truly understands women,\u201d said Ronald Villamin, CEO VIKA sportswear. \u201cEvery piece is designed to empower women to move and lead with confidence, without compromising on comfort, function, or style.\u201d\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n Built for Women in Motion<\/i><\/b><\/p>\n Rooted in the belief that every woman is an athlete in her own right, VIKA creates apparel designed to support movement in all forms\u2014from training and running to recovery and daily routines. The debut collection features tailored fits with breathable, high-performance fabrics designed for all-day wear.<\/span><\/p>\n To ensure the best performance, each piece was developed in collaboration with Filipina athletes, trainers, runners, yogis, and lifestyle creators, refining the collection to meet every move.<\/span><\/p>\n More than apparel, VIKA positions itself as a movement, celebrating women who redefine the limits and move with confidence \u00a0 \u00a0 .<\/span><\/p>\n \u201cVIKA Her Game\u201d: Sport, Style, and Community<\/span><\/i><\/p>\n The launch event, \u201cVIKA Her Game,\u201d brings together approximately 200 guests, including athletes, media, influencers, and active lifestyle communities.<\/span><\/p>\n The experience centers on a women-led pickleball tournament, elevated by immersive brand activations, VIP hospitality, and live content captured through dedicated media and influencer engagement.<\/span><\/p>\n More than a product launch, the event serves as a platform to celebrate women in motion, on and off the court.<\/span><\/p>\n Powered by Purposeful Partnerships<\/i><\/strong><\/p>\n Supporting the launch are brand partners aligned with VIKA\u2019s mission to elevate women\u2019s performance and lifestyle:<\/span><\/p>\n Together, these partnerships extend VIKA beyond apparel into a complete performance lifestyle ecosystem.<\/span><\/p>\n A New Game for Women<\/span><\/i><\/p>\n At its core, VIKA\u2019s campaign is anchored in a simple belief: women are no longer playing within the limits set for them\u2014they are redefining the game entirely.<\/span><\/p>\n For more info on VIKA: visit <\/span>https:\/\/vikasports.co\/<\/span><\/a>,\u00a0 <\/span>https:\/\/www.facebook.com\/vikasports.co\/<\/span> Exciting news awaits you in this latest story!<\/p>\n","protected":false},"author":3,"featured_media":14940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14936","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stories"],"zyndk8_nxtgen_metadata":[],"_links":{"self":[{"href":"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/14936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14936"}],"version-history":[{"count":1,"href":"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/14936\/revisions"}],"predecessor-version":[{"id":14941,"href":"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/14936\/revisions\/14941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/index.php?rest_route=\/wp\/v2\/media\/14940"}],"wp:attachment":[{"href":"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/helpful-tan-mule.62-146-234-241.cpanel.site\/wp-content\/uploads\/2026\/05\/2.-VIKA-Executives-Tournament-Awardees-1024x576.jpg\")
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\n<\/span><\/a>or <\/span>https:\/\/www.instagram.com\/vikasports.co\/<\/span><\/a>, <\/span>https:\/\/www.tiktok.com\/@vikasports.co<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"